Retail Foot Traffic Measurement
Foot Traffic Counter
Measure store foot traffic to track campaign ROI, compare locations, and optimize retail operations. AI-powered foot traffic counters with 98%+ accuracy for data you can act on. From $995 per store per year.
Trusted by leading brands
The problem
Why You Need a Foot Traffic Counter
Without a foot traffic counter, you cannot measure how many people visit your store. Revenue alone does not tell you whether you have a traffic problem or a conversion problem.
You invest in marketing to drive foot traffic, but without a traffic counter you cannot measure whether campaigns actually brought more people through the door.
Site selection for new locations and lease renewals depend on foot traffic data. Without it, you are making multi-year financial commitments based on assumptions.
Simple setup
How Foot Traffic Counting Works
Install the Sensor
Mount the Hoxton AI foot traffic counter above your entrance in 15 minutes. No specialist tools — just power and WiFi.
Measure Foot Traffic
The traffic counter uses AI vision to count every person entering and exiting with 98%+ accuracy — capturing your true foot traffic volume.
Connect Your POS
Link your POS to pair foot traffic data with sales. Calculate store conversion rates and measure the traffic impact of campaigns.
Compare & Optimize
View foot traffic dashboards across locations. Benchmark stores, measure marketing lift, and make data-driven real estate decisions.
Foot Traffic Counter Specifications
98%+
Traffic counting accuracy
15 min
Installation time
Multi-site
Location benchmarking
Real-time
Live traffic dashboards
Everything You Need in One Package
Overhead S1 sensor installs in 15 minutes at each store entrance. 98%+ accuracy for reliable traffic measurement across all your locations.
Compare foot traffic, conversion rates, and campaign lift across all locations. Benchmark stores and identify traffic vs conversion problems.
Out-of-the-box integration with Shopify, Square, and enterprise POS. Plus a full API for custom analytics and reporting workflows.
Why 98%+ accuracy
Counting based on journey prediction, not simple line crossings
Most people counters fire a +1 the instant something crosses a beam or line. That's fast — but it's also why they overcount. Hoxton works differently: it uses an overhead view to recognise a complete in-view journey and only counts when the journey matches a real entry or exit.
Traditional counters
A single trigger = a count, every time the line is crossed.
- ●Security guard pacing near the doorway? Counted repeatedly.
- ●Customer steps in, hesitates, turns back out? Often counted twice.
- ●Staff working near the entrance? Every pass inflates the number.
Result: counts drift upward anytime there's “doorway noise”.
Hoxton AI directional event counting
A count is only created when the system confirms a genuine entry/exit event.
- ●Understands a person's in-view journey from arrival to departure.
- ●Someone loops, pauses, or changes their mind? No false extra counts.
- ●A count only registers when they arrive on one side and leave on the other — a real entry or exit.
Result: accurate footfall that matches what actually happened, not how many times a line was crossed.
How directional event and journey prediction works
Detect
Person enters the field of view
A person is detected as they arrive in the overhead zone.
Interpret
Movement is understood in context
The system evaluates whether the movement indicates entering, exiting, or lingering/turning back (including loops and hesitation).
Confirm
Count only when the journey is complete
A count is recorded only when the person leaves the zone in the opposite direction — confirming a true entry/exit event, once.
Trusted by Leading Retailers
“Foot traffic data transformed how we evaluate store performance. We discovered two locations had great traffic but poor conversion — completely different fix than we assumed.”
Ribble Cycles
Multi-location cycling retailer
“We can finally measure whether our marketing campaigns actually drive foot traffic. The ROI visibility has changed how we allocate our marketing budget.”
Vodafone Franchise Partner
Telecommunications retail
Foot Traffic Counter FAQ
See It in Action
Book a demo and we'll show you real dashboards from spaces like yours.