AI-Powered Footfall Counting
Footfall Counter
AI-powered footfall counters with 98%+ accuracy. Track visitor numbers, measure store conversion rates, and optimise staffing and marketing decisions across your entire retail estate. From £720 per store per year.
Trusted by leading brands
The problem
Why You Need a Footfall Counter
Most retailers make critical decisions without knowing how many people actually visit their stores.
Without accurate footfall data, you cannot calculate true store conversion rates. Every merchandising and staffing decision is based on guesswork.
Payroll is 20-30% of retail operating costs. Without footfall counter data, schedules rely on gut feeling — overstaffing lulls, understaffing peaks.
You spend thousands on campaigns but cannot measure which ones actually drive footfall. Without a footfall counter, promotional ROI is invisible.
Simple setup
How Footfall Counting Works
Install the Sensor
Mount the Hoxton AI footfall counter above your entrance in 15 minutes. No specialist tools — just power and WiFi.
Count Every Visitor
The footfall counter anonymises images on-device and counts every person entering and exiting with 98%+ accuracy — even groups walking side-by-side.
Connect Your POS
Link Shopify, Square, or your POS to pair footfall with transactions. Conversion rates update automatically throughout the day.
Optimise Performance
View real-time footfall dashboards showing conversion rates by hour, store, and campaign. Make data-driven staffing and merchandising decisions.
Footfall Counter Performance
98%+
Counting accuracy
15 min
Installation time
500+
Locations worldwide
10-15%
Typical labour savings
Everything You Need in One Package
Overhead S1 sensor installs in 15 minutes above your entrance. 98%+ accuracy, privacy-first, engineered in the UK.
Footfall, conversion rates, peak hours, and store comparisons — all updated in real time and accessible from any device.
Out-of-the-box integration with Shopify, Square, and enterprise POS. Plus a full API for custom workflows.
Why 98%+ accuracy
Counting based on journey prediction, not simple line crossings
Most people counters fire a +1 the instant something crosses a beam or line. That's fast — but it's also why they overcount. Hoxton works differently: it uses an overhead view to recognise a complete in-view journey and only counts when the journey matches a real entry or exit.
Traditional counters
A single trigger = a count, every time the line is crossed.
- ●Security guard pacing near the doorway? Counted repeatedly.
- ●Customer steps in, hesitates, turns back out? Often counted twice.
- ●Staff working near the entrance? Every pass inflates the number.
Result: counts drift upward anytime there's “doorway noise”.
Hoxton AI directional event counting
A count is only created when the system confirms a genuine entry/exit event.
- ●Understands a person's in-view journey from arrival to departure.
- ●Someone loops, pauses, or changes their mind? No false extra counts.
- ●A count only registers when they arrive on one side and leave on the other — a real entry or exit.
Result: accurate footfall that matches what actually happened, not how many times a line was crossed.
How directional event and journey prediction works
Detect
Person enters the field of view
A person is detected as they arrive in the overhead zone.
Interpret
Movement is understood in context
The system evaluates whether the movement indicates entering, exiting, or lingering/turning back (including loops and hesitation).
Confirm
Count only when the journey is complete
A count is recorded only when the person leaves the zone in the opposite direction — confirming a true entry/exit event, once.
Trusted by Leading Retailers
“Hoxton gives us the data we need to make confident decisions about staffing and store layout. Conversion rate visibility has been transformative.”
Ribble Cycles
Multi-location cycling retailer
“We can now compare store performance fairly using conversion rates instead of just revenue. It has completely changed how we manage our franchise.”
Vodafone Franchise Partner
Telecommunications retail
Footfall Counter FAQ
See It in Action
Book a demo and we'll show you real dashboards from spaces like yours.