Automated Visitor Counting
Visitor Counter
Automated visitor counting systems for venues, attractions, and public spaces. Track attendance with 98%+ accuracy, manage capacity in real time, and generate reports your stakeholders can trust. From £720 / $995 per location per year.
Trusted by leading brands
The problem
Why You Need a Visitor Counter
Without a visitor counter, attendance figures rely on ticket sales or manual clickers. Walk-in visitors, group entries, and free admission periods go uncounted.
Managing capacity without a visitor counter means relying on staff estimates. This leads to overcrowding during peaks and missed revenue opportunities during quiet periods.
Funding bodies and board members expect accurate visitor data. Without automated visitor counting, reports are estimates at best — undermining credibility and future funding.
Simple setup
How Visitor Counting Works
Install the Sensor
Mount the Hoxton AI visitor counter above your entrance in 15 minutes. Works in all lighting conditions and entrance types.
Count Every Visitor
The visitor counter uses AI vision to count every person entering and exiting with 98%+ accuracy — adults, children, and groups alike.
View Real-Time Data
Access visitor counting dashboards showing live attendance, peak hours, daily trends, and year-on-year comparisons.
Report & Optimise
Generate visitor reports for stakeholders, plan staffing around actual patterns, and measure the impact of exhibitions and events.
Visitor Counter Specifications
98%+
Visitor counting accuracy
15 min
Installation time
Real-time
Live visitor dashboards
GDPR
Privacy compliant
Everything You Need in One Package
Overhead S1 sensor installs in 15 minutes at each entrance. 98%+ accuracy for reliable attendance data.
Live attendance, daily trends, year-on-year comparisons, and automated reports for stakeholders and funders.
Export visitor data to CSV or connect via API to your existing analytics, BMS, or digital signage systems.
Why 98%+ accuracy
Counting based on journey prediction, not simple line crossings
Most people counters fire a +1 the instant something crosses a beam or line. That's fast — but it's also why they overcount. Hoxton works differently: it uses an overhead view to recognise a complete in-view journey and only counts when the journey matches a real entry or exit.
Traditional counters
A single trigger = a count, every time the line is crossed.
- ●Security guard pacing near the doorway? Counted repeatedly.
- ●Customer steps in, hesitates, turns back out? Often counted twice.
- ●Staff working near the entrance? Every pass inflates the number.
Result: counts drift upward anytime there's “doorway noise”.
Hoxton AI directional event counting
A count is only created when the system confirms a genuine entry/exit event.
- ●Understands a person's in-view journey from arrival to departure.
- ●Someone loops, pauses, or changes their mind? No false extra counts.
- ●A count only registers when they arrive on one side and leave on the other — a real entry or exit.
Result: accurate footfall that matches what actually happened, not how many times a line was crossed.
How directional event and journey prediction works
Detect
Person enters the field of view
A person is detected as they arrive in the overhead zone.
Interpret
Movement is understood in context
The system evaluates whether the movement indicates entering, exiting, or lingering/turning back (including loops and hesitation).
Confirm
Count only when the journey is complete
A count is recorded only when the person leaves the zone in the opposite direction — confirming a true entry/exit event, once.
Trusted by Leading Venues
“Hoxton's visitor counter gives us accurate attendance data for the first time. Our board reports are now based on real numbers, not estimates.”
Tate Modern
World-leading art gallery
“The real-time visitor counting has transformed how we manage capacity across our parks. We can now proactively manage busy periods before they become problems.”
Center Parcs
Leisure and hospitality group
Visitor Counter FAQ
See It in Action
Book a demo and we'll show you real dashboards from spaces like yours.