Replace comment cards with voice feedback. Visitors speak their thoughts as they leave — SaySo transcribes, translates, and analyses in real time. Richer data, higher completion rates, instant insight.
Museums collect feedback the same way they did 30 years ago: comment cards and feedback forms. Visitors drop them in boxes. Staff manually transcribe them weeks later. The data is sparse, often illegible, and nearly impossible to analyse at scale.
International visitors present another challenge. Comments in various languages require translation. Handwritten text in non-Latin scripts may be illegible. Feedback from international visitors — often the most valuable — gets lost or discarded.
The visitors who stay silent — the majority — go unheard. You don’t know if they were moved by an exhibition, confused by wayfinding, or left frustrated by queues. Without their voice, you’re making curatorial and operational decisions blind.
2–5%
Comment card completion rate
20–35%
Voice feedback completion rate
SaySo replaces comment cards with voice collection. As visitors leave a gallery, they encounter a kiosk or tablet. They speak their feedback. The AI transcribes, translates, and analyses it instantly.
Voice is how people naturally express nuance. When you ask a visitor to speak about their experience, they tell you things they’d never write down. The emotional texture of their visit emerges in conversation, not in a check-box survey.
Multilingual support means every visitor contributes, regardless of language. Japanese tourists, French school groups, Brazilian art students — they all speak in their language. SaySo transcribes and translates automatically.
Setup takes minutes. Place a tablet in the gallery exit, launch the app, and you’re collecting insights. Your team sees real-time themes emerging — you don’t wait for a report. You respond while exhibitions are still live.
Comment cards capture 2–5% of visitors. Voice feedback captures 20–35%. A representative sample means your curatorial decisions are based on what your actual visitors experience.
Voice captures emotional tone, hesitation, and enthusiasm. Visitors express nuance they’d never write on a card. That richness matters for cultural institutions.
Every visitor contributes regardless of language. Real-time translation means your curatorial team can extract insight from every audience segment and see how different cultures engage.
Manual transcription is gone. Themes emerge automatically. See which artworks generated the most comment, what surprised visitors, and use that insight for future exhibitions and funding.
Tate uses SaySo to capture visitor feedback across multiple galleries. The depth and speed of insight — particularly across their international audience — has transformed how they understand visitor experience and inform curatorial programming.
— Tate
We use SaySo to capture visitor feedback across multiple galleries. The depth and speed of insight — particularly across their international audience — has transformed how they understand visitor experience and inform curatorial programming.
— UK Museum Chain
Your visitors have feedback. SaySo makes sure you actually capture and understand it. See how museums are replacing comment cards with AI-powered voice feedback.
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Visitors see a simple kiosk or tablet as they exit a gallery. A sign invites them to share their thoughts. They tap a QR code or touch the screen, speak their feedback (usually 20–40 seconds), and walk out. No login, no typing, no barrier. For smaller spaces, a QR code on signage invites them to record feedback on their phone. The experience is frictionless — feedback happens at the moment of leaving, when the experience is fresh.
Yes. SaySo automatically detects language, transcribes, and translates. A Japanese visitor’s feedback is transcribed in Japanese and translated to English in real time. Your team sees a unified dashboard where you can filter by language or view all feedback together. You can also set preferred languages for your venue, so the interface appears in those languages.
Museums use visitor feedback to inform exhibition curation, wayfinding improvements, and space utilisation. They track sentiment around specific artworks or sections, identify operational pain points like queues, seating, and lighting, and gather testimonials for funding proposals and marketing. Some museums use SaySo to compare visitor experience across locations or time periods — tracking whether a refurbished wing is working or whether a new exhibition resonates. The real-time dashboard means curatorial teams can spot trends while exhibitions are live.
If you have further questions, our dedicated team would be delighted to answer them.
Visitors see a simple kiosk or tablet as they exit a gallery or exhibition. They tap to begin, speak their thoughts naturally for 20-60 seconds, and walk on. There's no app to download, no form to fill in. Voice capture feels natural and effortless — like talking to a friend about what they just experienced.
Yes. SaySo automatically detects language, transcribes, and translates feedback from any language. For museums welcoming international visitors — Japanese tour groups, French art students — they all speak in their language. SaySo transcribes and translates automatically.
Museums use visitor feedback to inform exhibition curation, improve wayfinding and signage, assess educational programming, justify funding bids with qualitative evidence, and identify operational issues like lighting, seating or crowding in real time.
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