Introducing
TalkBack Insights™
Visitor feedback collection and reporting.


10x your visitor feedback
TalkBack insights is the new HoxtonAi technology that allows Museum and Leisure sites to better understand visitor experience through an engaging voice feedback terminal.
"A straightforward and engaging way for visitors to share valuable insights and feedback – often with surprising and encouraging results. It’s proved incredibly useful for Board communications, planning our next major project, and even supporting our case for planning permission. I’d highly recommend it, especially for capturing emotional, spontaneous responses that we simply wouldn’t get through traditional forms or in-person feedback. These insights have played a big role in shaping our future plans."
Bryony Robins
Co-director, Royal Museum of Cornwall
Your visitor picks up the phone
Screens and signage to inform and encourage engagement
Talks about their visit
We can prompt or guide the questions on display
Puts the phone down
The feedback is filtered and reported back to you

Delivered to your inbox
An insightful report summarising that periods' customer feedback, including the narrative, metrics, and most frequent positive and constructive feedback points.

Benefits

Refine Exhibits
Real visitor insights to inform your storytelling and displays

Unlock new revenue
Spot demand for add-ons, retail and café items

Strengthen funding bids
Back proposals with compelling visitor quotes

Boost loyalty and advocacy
Show guests you listened, earn repeat visits and referrals

Advanced technology
Our powerful AI summarisation gets to the meaningful voice of your customer, reports the sentiment, their likes and development suggestions.
Each site can customise the questions and prompt, to gather feedback on what is most important to you.
Visitors can provide feedback in any language which is automatically translated and summarised.