Occupancy Data in Visitor Attractions.

Duncan Mann
Apr 2021

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An occupancy number is conceptually simple - how many people are in your defined space at a given time. Considering the current need for social distancing, real-time occupancy data is vital as it enables you to limit the number of people coming into your space as you reach a safe capacity threshold. Configure an alert to this data and you can be notified to act when your limit is being approached.

The same occupancy data, when paired with datapoints such as day, time and directional flow of movement can help you paint a picture of how people behave within a given space. The use cases for this data are varied for different spaces and how they are used.

Let's take look at spaces such as visitor attractions including museums and galleries. In the UK they are currently preparing to reopen, whilst in New York until recently museums were operating at a 25% capacity. Whilst social distancing is a priority for these visitor attractions, so is maximising visitor numbers and reducing overheads.

So, what are some of the ways in which occupancy data can support visitor attractions?

  • Identify opportunities to increase ticket sales. Setting capacity limits or having timed entry assumes that visitors move through the venue at the same speed and will stay evenly spread out during this time. The reality is quite different. Gaining an understand into how people move through a space enables attractions to reassess their capacity limits by identifying pinch-points, and to monitor when visitors leave, thereby freeing up space for more guests.

  • Save on staffing costs by reducing the need for extra head count in each space to enforce social distancing. By setting up occupancy alerts, staff can be sent to a space to enforce social distancing when numbers start creeping up.

  • Justify fundingwith visitor data and room occupancy information

  • Improve the visitor experience by seeing where guests spend their time and how they respond to communications i.e., are they following signs for a one-way system or could there be a better way of laying out exhibits that reduces pinch points

There are many different uses for this information, and in a constant dialogue with our customers, we're learning of new use cases all the time. We'd love to hear from you if you have new, unique use cases, or if any of the above resonates, get in touch.

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