Occupancy Data in Visitor Attractions.

Duncan Mann
Apr 2021

Download our whitepaper and learn how visitor attractions can use occupancy monitoring tools

An occupancy number is conceptually simple - how many people are in your defined space at a given time. Considering the current need for social distancing, real-time occupancy data is vital as it enables you to limit the number of people coming into your space as you reach a safe capacity threshold. Configure an alert to this data and you can be notified to act when your limit is being approached.

The same occupancy data, when paired with datapoints such as day, time and directional flow of movement can help you paint a picture of how people behave within a given space. The use cases for this data are varied for different spaces and how they are used.

Let's take look at spaces such as visitor attractions including museums and galleries. In the UK they are currently preparing to reopen, whilst in New York until recently museums were operating at a 25% capacity. Whilst social distancing is a priority for these visitor attractions, so is maximising visitor numbers and reducing overheads.

So, what are some of the ways in which occupancy data can support visitor attractions?

  • Identify opportunities to increase ticket sales. Setting capacity limits or having timed entry assumes that visitors move through the venue at the same speed and will stay evenly spread out during this time. The reality is quite different. Gaining an understand into how people move through a space enables attractions to reassess their capacity limits by identifying pinch-points, and to monitor when visitors leave, thereby freeing up space for more guests.

  • Save on staffing costs by reducing the need for extra head count in each space to enforce social distancing. By setting up occupancy alerts, staff can be sent to a space to enforce social distancing when numbers start creeping up.

  • Justify fundingwith visitor data and room occupancy information

  • Improve the visitor experience by seeing where guests spend their time and how they respond to communications i.e., are they following signs for a one-way system or could there be a better way of laying out exhibits that reduces pinch points

There are many different uses for this information, and in a constant dialogue with our customers, we're learning of new use cases all the time. We'd love to hear from you if you have new, unique use cases, or if any of the above resonates, get in touch.

Tell us about your space

Find out more about our people counting solutions

Recent Articles

Case Study: How Center Parcs Use Occupancy Data To Drive Better Guest Experiences.

Duncan Mann | Aug 2022

We initially trialled the HoxtonAi solution on a small scale to ‘kick the tyres’ and see if it’s a ...

Read more

Case Study: How Bruntwood Grew Occupant Trust And Operational Confidence By Scaling Up Smart Building Data.

Duncan Mann | Jul 2022

Our retail proposition in Afflecks trades very differently from our core retail proposition and we ...

Read more

Case Study: How Ribble Measure The Impact Of Their Retail Stores Within Their Omnichannel Strategy.

Duncan Mann | Jul 2022

HoxtonAi is an integral part of our omnichannel strategy, and I’m excited to keep building on the ...

Read more

Case Study: How Techniquest use occupancy data to maximise the visitor experience and create positive growth for the company.

Duncan Mann | Mar 2022

Once we saw the graph, we realised we were able to admit 50% more visitors in the first time slot ...

Read more

Case Study: How Tate Modern Improved Timed Ticketing To Admit More Visitors Into Sold Out Exhibitions.

Duncan Mann | Dec 2021

The Challenges Of Timed Entry Ticketing 

Read more

Case Study: How the Aquarium of Niagara used an occupancy counting solution with timed entry ticketing to increase visitor numbers.

Duncan Mann | Nov 2021

 The aquarium welcomes visitors year-round from a mix of members and non-members. The seasons, ...

Read more

The Importance Of Data Accuracy In People Counters.

Duncan Mann | Jun 2021

Understanding how people use your spaces, whether that be employees, visitors or customers, ...

Read more

Reopen your resorts and attractions, safely and profitably.

Duncan Mann | May 2021

Download this guide to understand how data can help you to understand how visitors use your space. ...

Read more

How footfall data can prepare your business for when lockdown ends.

Duncan Mann | Apr 2021

Bill, as his friends call him, who shares his birthplace with the iconic British bard, put a smile ...

Read more

Occupancy Data in Visitor Attractions.

Duncan Mann | Apr 2021

An occupancy number is conceptually simple - how many people are in your defined space at a given ...

Read more