Events & Conferences
Track the impact of your events through research, interviews and real-time sensors
A fully managed research service, plus live occupancy counting for your rooms and halls. Data lands as it is collected, and headline findings as soon as the hall clears.
Three ways we help event organisers
A fully managed research service, occupancy counting for your rooms and halls, or the self-serve feedback platform for your own team.
Fully managed research service
Trained researchers interview attendees and exhibitors on your event floor. You get a written report, and a session to talk it through, one to two weeks later.
- Questions built around the decisions you need to make
- Hundreds of words of spoken feedback per respondent
- Every score sits alongside the reason behind it
- Attendees and exhibitors reported as separate samples
Occupancy and people counting
Live occupancy for the spaces we can count people in and out of — a hall, a session room, or the venue as a whole. Crowding alerts and an auditable record for capacity duties.
- Live occupancy for each sensored space
- Crowding alerts at configurable thresholds
- Evidence for Martyn's Law duties at 200+ capacity
- Entry and exit counts by hour, exportable
Self-serve voice feedback
Your own team sets up tablets, kiosks and QR codes. Spoken feedback is transcribed, translated and grouped into themes automatically.
- Set up in minutes, no IT support required
- Multilingual transcription and translation
- AI theme and sentiment analysis
- On-site and post-event collection combined
Organisers Decide Fast, on Thin Evidence
Next year is planned before the feedback arrives
Budgets, venues and programmes are usually agreed within weeks of the doors closing. A post-event survey rarely comes back in time to shape any of it.
A score with no reason attached
You can see that satisfaction went up or down. You can't see why, or which group of attendees moved it.
Nothing solid for exhibitor renewals
Sales teams go into rebooking conversations with anecdotes from the stand, rather than evidence of what exhibitors got out of the event.
No count of who is in each room
Headcounts are done by eye, and badge scans tell you who arrived at the event rather than how many people are in a given room at a given time.
Live Event Intelligence
We capture the story behind the stats.
We turn up, do the research and produce the report. Trained researchers hold natural spoken conversations with attendees and exhibitors on your floor, and the same respondents answer a short set of structured questions — so every score comes with the reason behind it.
Analysis runs during fieldwork, so initial findings arrive as the doors close. The full report follows within one to two weeks.
Powered by Hoxton SaySo
250
transcribed interviews
35,000
spoken words captured
2,000+
structured answers
70
pages of analysis
Example output from a single two-day engagement. Volumes vary according to event size, audience and research design.
Capacity & occupancy
Live occupancy for your rooms and halls
Interviews tell you what people made of the event. Sensors tell you how many were in each room, and when.
Know how full a space is, in real time
Sensors on a space's entrances and exits give a live count of how many people are inside, whether that is a session room, a hall, or the venue as a whole.
Evidence for Martyn's Law
The Terrorism (Protection of Premises) Act 2025 ties a venue's duties to its capacity. Accurate, auditable occupancy data supports tier classification, emergency planning and demonstrating compliance in good faith.
Alerts when a room gets too full
Set a threshold for each space. When occupancy crosses it your team is notified, so they can open another room, redirect people or hold the door.
See when each space was busiest
Entry and exit counts by hour show which rooms filled up, when, and which stayed quiet. Useful for sizing rooms and setting the schedule next year.
Occupancy is measured by counting people in and out, so it works wherever we can sensor a space’s entrances and exits. We scope which spaces are practical with you and the venue before the event. More on capacity duties in our guide to Martyn’s Law and accurate occupancy data.
“This felt very different to a standard post-event survey. HoxtonAi captured what attendees and exhibitors were actually saying on the show floor, at a level of depth we wouldn’t normally get. Not just scores, but the reasons behind them and the opportunities for us as organisers.”
FAQs
Common questions about Hoxton for events and conferences.
Make the next event better informed
Tell us what you are trying to understand, which audiences matter and which decisions the research needs to support.