Summary
Neptune is a premium British interiors retailer known for kitchens, furniture and home accessories, with stores designed to feel more like homes than traditional showrooms.
With 28 UK stores across a mix of company-owned and franchised locations, Neptune needed a reliable way to understand how many people were entering each store — and how effectively those visits were turning into sales.
To do that, the business rolled out Hoxton Convert across its estate, using Hoxton's overhead, anonymising sensors and AI-powered computer vision technology to measure store entries accurately. Neptune then pulls that data by API into its own internal systems, where it is used to report conversion rates and support decision-making across the business.
For Daisy Walker, Retail Operations Lead at Neptune, the result is clear: accurate footfall data, simple integration, minimal operational involvement, and better visibility into what is really driving store performance.
The Challenge: Seeing Beyond Sales Alone
Before introducing Hoxton Convert, Neptune needed a more consistent way to understand performance across its store estate.
Sales figures could only tell part of the story. Without knowing how many people had entered each store, it was difficult to compare locations fairly or fully understand whether changes in performance were being driven by footfall, conversion, marketing activity or local trading conditions.
"Sales alone never give you the full picture. We needed a reliable way to understand how many people were coming into each store, so we could assess performance more clearly across the estate."
Daisy Walker, Retail Operations Lead, Neptune
A Simple Rollout Across 28 Stores
A key advantage of the project was the simplicity of deployment.
Hoxton's self-install overhead sensors made it straightforward to roll the solution out across all 28 stores. Once installed, the system quickly became part of the background rather than something store teams had to think about day to day.
Using AI-based computer vision, the technology measures store entries accurately, while the anonymising setup supports a privacy-conscious approach.
"The rollout was very straightforward. The sensors were easy to install across the estate, and it was simple to get everything up and running."
Daisy Walker, Retail Operations Lead, Neptune
Zero-Touch Once Live
Once the system was up and running, the ongoing management burden was minimal.
Store teams do not need to input data, run manual processes or manage the technology locally. Instead, Hoxton Convert captures store entry data automatically, giving Neptune a dependable source of traffic data without adding operational friction.
"Once it's in place, it's effectively zero-touch for the wider business. We get the data we need without creating extra work for store teams or central teams."
Daisy Walker, Retail Operations Lead, Neptune
Easy API Integration for Internal Reporting
An important part of the solution for Neptune is how easily the data can be accessed and used.
Hoxton Convert allows Neptune's IT team to call the required people count data by API and integrate it directly into the business's own systems. That means footfall and conversion data can be used within Neptune's existing reporting environment, rather than creating a separate workflow.
"Our IT team has been able to access the data very easily by API and bring it into our own reporting. That's been really valuable because it means we can use the data in the systems that already work for our business."
Daisy Walker, Retail Operations Lead, Neptune
Better Conversion Insight, Better Business Decisions
The biggest impact of Hoxton Convert is the ability to understand conversion more accurately.
By combining store entry data with sales data, Neptune can see how effectively each location is converting visitors into customers. That gives the business a much clearer view of performance than revenue alone, helping teams identify which stores are converting strongly, where support may be needed, and how traffic and conversion vary across the estate.
This reporting is also valuable at leadership level, giving senior teams better information to support decisions around store performance, marketing and operational priorities.
"Having accurate footfall data means we can report on conversion with much more confidence. It helps us understand not just what each store sold, but how it performed relative to the opportunity it had."
Daisy Walker, Retail Operations Lead, Neptune
A Low-Friction Way to Measure What Matters
For Neptune, Hoxton Convert provides an accurate, scalable and low-maintenance way to measure one of retail's most important metrics: how many people enter each store.
With overhead anonymising sensors, AI-powered computer vision, simple API access and minimal operational overhead once live, the solution has given Neptune a stronger foundation for understanding performance across both company-owned and franchised stores.
"Hoxton Convert gives us accurate, dependable data without adding operational complexity. It's easy to maintain, easy to integrate, and it gives us insight that's genuinely useful to the business."
Daisy Walker, Retail Operations Lead, Neptune
Key Highlights
- Hoxton Convert deployed across all 28 UK stores — company-owned and franchised
- Overhead anonymising sensors with AI-powered computer vision for accurate entry counts
- Self-install rollout — straightforward to deploy estate-wide
- Zero-touch operation once live — no work for store or central teams
- API integration into Neptune's own reporting environment
- Accurate conversion reporting across the estate, supporting leadership decisions
