Case Studies &amp; Insights

Case Study: How Lake View Garden Bar Uses Spoken Feedback to Capture Richer Guest Insight

Lake View Garden Bar introduced SaySo to capture spoken guest feedback from walk-in visitors, reaching demographics that traditional digital channels miss — including older guests less likely to complete online forms.

Case Study: How iCAN Uses Spoken Feedback to Prove Event Value, Improve Delivery, and Drive Repeat Bookings

iCAN delivers 90+ events a year for leading insurers. By switching to SaySo's real-time spoken feedback, they now capture richer insight, prove event ROI to clients, and drive repeat bookings.

Case Study: How St Giles' Cathedral Uses Spoken Visitor Feedback to Understand International Audiences

St Giles' Cathedral introduced SaySo to capture spoken visitor feedback from 1.6 million annual visitors, including 50% non-English speakers previously unheard through traditional surveys.

Case Study: How Lake View Garden Bar Uses Spoken Feedback to Capture Richer Guest Insight

Ben · Apr 2026

Case Study: How iCAN Uses Spoken Feedback to Prove Event Value, Improve Delivery, and Drive Repeat Bookings

iCAN delivers 90+ events a year for leading insurers. By switching to SaySo's real-time spoken feedback, they now capture richer insight, prove event ROI to clients, and drive repeat bookings.

Duncan · Apr 2026

Case Study: How St Giles' Cathedral Uses Spoken Visitor Feedback to Understand International Audiences

St Giles' Cathedral introduced SaySo to capture spoken visitor feedback from 1.6 million annual visitors, including 50% non-English speakers previously unheard through traditional surveys.

Duncan · Mar 2026

Case Study: How a Leading Leisure Centre Uses Occupancy Data to Optimise Operations and Enhance Member Experience

The River Bourne Health Club in Chertsey needed to get smarter about operations...

Duncan · Aug 2025

Understanding Martyn’s Law: Why Accurate Occupancy Data Matters for Public Safety

Martyn’s Law—formally known as the Terrorism (Protection of Premises) Act 2025...

Ben · Aug 2025

Cornwall Museum & Art Gallery: Capturing Authentic Visitor Voices with SaySo

At Cornwall Museum & Art Gallery, understanding visitors’ real thoughts...

Owen · Aug 2025

An Introduction to People Counting in Retail

What is people counting? Simply put, people counting is the act of counting the number of people ...

How real-time footfall data helped a Telco Franchisee drive a 20% increase in revenue

Background: the importance of sales conversion rate

Duncan · Oct 2024

The OKR goal setting framework: how to drive success in retail

At HoxtonAi, we speak to hundreds of retailers about their store management, data requirements and ...

Owen · Apr 2023

How combining different types of footfall data can build a digital view of physical stores

One of the biggest differences between optimization in online and physical retail spaces is the ...

Owen · Apr 2023

Why footfall isn't the end-all. What to do about the retail data gap.

In our experience, we’ve found that most retailers are familiar with the idea of monitoring ...

Owen · Apr 2023

Case Study: How fashion retailer GOOD uses the HoxtonAi Retail Report to improve accountability and increase conversion across their stores.

“The retail report has been a game-changer. Each week, we discuss the footfall and conversion ...

Owen · Jun 2023

The Main Challenges for Retailers in Fully Leveraging Footfall Data

In today's digital age, data has become a valuable asset for businesses looking to optimize their ...

What We Talk About When We Talk About Retail Footfall

The soft side of cold, hard data We’ve released content on the ‘hard’ aspects of using data to ...

Key Performance Indicators for Retail: 6 Essential KPIs Every Store Must Track

The 6 essential key performance indicators (KPIs) every retail store must track — from conversion rate and footfall to sales per square foot. Learn how to calculate, benchmark, and improve each one.

Owen · Apr 2026

What is Conversion in Retail? And How to Measure it in a Physical Store?

What is a conversion rate? A conversion rate is typically considered to be the percentage of people ...

How to use Footfall Analytics to Improve Store Performance

Before we get started, for a quick reminder of what 'people count' and 'footfall' mean, check out ...

Duncan · Mar 2023

What We've Found Analysing Footfall Data in Retail

5 Trends We've Noticed... "At HoxtonAi, we work with customers to ensure their data is high ...

Duncan · Mar 2023

Closing the data gap between online and physical retailing

As shoppers continue to return to the high street post-pandemic, physical stores need to catch up ...

On the accuracy of retail footfall counters

In retail, footfall-related metrics have become cornerstone data points used to track various ...

Owen · May 2023

Case Study: How Techniquest use occupancy data to maximise the visitor experience and create positive growth for the company.

Once we saw the graph, we realised we were able to admit 50% more visitors in the first time slot ...

Duncan · Mar 2022

Case Study: How Ribble Measure The Impact Of Their Retail Stores Within Their Omnichannel Strategy.

HoxtonAi is an integral part of our omnichannel strategy, and I’m excited to keep building on the ...

Duncan · Jul 2022

Case Study: How Bruntwood Grew Occupant Trust And Operational Confidence By Scaling Up Smart Building Data.

Our retail proposition in Afflecks trades very differently from our core retail proposition and we ...

Duncan · Jul 2022

Case Study: How Center Parcs Use Occupancy Data To Drive Better Guest Experiences.

We initially trialled the HoxtonAi solution on a small scale to ‘kick the tyres’ and see if it’s a ...

Duncan · Aug 2022

Case Study: How the Aquarium of Niagara used an occupancy counting solution with timed entry ticketing to increase visitor numbers.

The aquarium welcomes visitors year-round from a mix of members and non-members. The seasons, ...

Duncan · Nov 2021

Reopen your resorts and attractions, safely and profitably.

Download this guide to understand how data can help you to understand how visitors use your space. ...

Duncan · May 2021

The Importance Of Data Accuracy In People Counters.

Understanding how people use your spaces, whether that be employees, visitors or customers, ...

Duncan · Jun 2021

Case Study: How Tate Modern Improved Timed Ticketing To Admit More Visitors Into Sold Out Exhibitions.

The Challenges Of Timed Entry Ticketing

Duncan · Dec 2021

Occupancy Data in Visitor Attractions.

An occupancy number is conceptually simple - how many people are in your defined space at a given ...

Duncan · Apr 2021

How footfall data can prepare your business for when lockdown ends.

Bill, as his friends call him, who shares his birthplace with the iconic British bard, put a smile ...

Duncan · Apr 2021

Voice Feedback vs Typed Surveys: Why Visitors Say More When They Speak

Discover why voice feedback captures 5x more insights than typed surveys. Explore the psychology of speech vs text, inclusivity benefits, and how voice transforms customer feedback quality.

What Is a Feedback Terminal? Types, Uses, and How They Work

Understand feedback terminals: from smiley-button kiosks to voice-powered devices. Explore types, uses across industries, and how to choose the right feedback terminal for your business.

How to Measure Visitor Satisfaction in Museums and Cultural Venues

Learn proven methods for measuring visitor satisfaction in museums. Explore traditional surveys, modern digital feedback terminals, and voice-powered solutions that capture authentic visitor insights.

Feedback Kiosk vs QR Code vs Tablet: Choosing the Right Setup for Your Venue

Compare feedback collection methods: kiosks vs QR codes vs tablets. Learn the pros, cons, and best use cases for each venue type.

Event Feedback Survey Questions: What to Ask and How to Collect Responses

Learn which event feedback questions drive real insights. Compare survey methods from email to voice kiosks, plus setup tips for capturing in-the-moment responses.

How to Measure Footfall: Complete Guide to Counting Technology

Every day, customers walk through your store's doors. But do you know how many? More importantly, can you track how many actually convert to sales?

Retail Conversion Rate: The Complete Guide to Measuring and Improving In-Store Performance

Your fashion store generates £80,000 in weekly sales. That sounds excellent—until you learn a competitor down the street does the same with half the foot traffic.

People Counting Technology: Complete Buyer's Guide

Your store needs accurate footfall data. But which people counting technology should you choose?

Essential Footfall KPIs: 10 Metrics Every Retailer Must Track

You're tracking revenue. But are you tracking the metrics that actually drive it?

Best People Counters for Shopify Stores — 2026 Comparison

Shopify POS tracks sales but not visitors—you need a separate people counter to measure in-store conversion rate.

Shopify POS Analytics: 5 Physical Store Metrics You're Missing

Shopify POS is excellent for transaction data (what sold, revenue, staff performance) but blind to foot traffic and visitor behavior.

How to Track In-Store Conversion Rate with Shopify POS

In-store conversion rate = (Transactions ÷ Visitors) × 100. It tells you what percentage of people who enter your store actually buy something.

From Online to Physical: A Shopify Merchant's Guide to In-Store Analytics

You already know online analytics: Google Analytics, conversion rate, traffic sources, cart abandonment. These are second nature to you.